Greater opportunities to build the life you want
Greater Peoria, IL
Greater Peoria, IL

Marketing Sr. Associate- Remote Eligible



Marketing & Communications
Posted on Thursday, February 1, 2024

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

This Senior Associate will help support execution of marketing campaigns and activities designed to build brand and drive demand for RSM’s private equity solutions with a specific focus on consulting services inclusive of transaction advisory. This individual will work directly with the business and marketing manager responsible for private equity and transaction advisory. Responsibilities include: assisting with marketing planning and full execution of all supporting tactics such as content development and email marketing, social media and website, sponsorships and events, webcasts and collateral. The Senior Associate will coordinate relationships with industry associations and trade media. An understanding of private equity and/or professional services space is ideal for a successful candidate.

Essential Duties:

  • Participate in the development of the marketing plan
  • Manage external marketplace relationships for media and events. Negotiate favorable terms for contracts.
  • Collaborate with communications, editorial and sales
  • Directly engage with business leads and SMEs to execute marketing plan tactics
  • Collaborate with marketers aligned to offerings and industries for the channel
  • Execute against the marketing plan by:
    • Engaging and collaborating with demand generation team
    • Engaging and collaborating with COEs
    • Participate in KPI and goal setting
    • Track and record performance of tactics
    • Measure and report on results
  • Prepare root cause analysis summaries
  • Continue to build knowledge and skills related to the PE and M&A space
    • Continue to build overall marketing skill set


  • Bachelors degree


  • MS Office: Required
  • Power BI: Preferred
  • Microsoft D365 CRM – Preferred


5+years experience


  • Able to project management multiple initiatives simultaneously
  • Strong interpersonal skills
  • Ability to work effectively with all levels of employees
  • Influences peers and internal clients to achieve objectives
  • Operate with a sense of urgency and independently prioritizes work plans and task to meet agreed upon time frames and objectives
  • Precise attention to detail
  • Strong writing skills, communication and collaboration abilities

At RSM, we offer a competitive benefits and compensation package for all our people. We support and inspire you to prioritize your wellbeing by delivering personalized, holistic programming for your physical, emotional, financial and community wellbeing. RSM has a generous time off policy with at least 14 paid holidays, wellbeing days and associate and above access to self-managed time off. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.

RSM is proud to be an Affirmative Action and Equal Employment Opportunity employer. We are proud to provide our employees with tools to assist them in being successful in achieving both personal and professional goals. We welcome and support all our employees to thrive in an environment free of discrimination and harassment. As an Affirmative Action and Equal Opportunity Employer all applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; pre-disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at careers@rsmus.com.

RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). However, those candidates who may be recent U.S. college / university graduates possessing 1-2 years of progressive and relevant work experience, excluding internships, in the U.S. or his/her home country would be eligible for hire as an experienced candidate and thus eligible for sponsorship.

Compensation Range: $71,100 - $127,700