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Greater Peoria, IL
Greater Peoria, IL

Marketing Manager - Shared Services

NRG Energy

NRG Energy

Marketing & Communications
Texas, USA · Remote
Posted on Thursday, October 19, 2023

At NRG, we’re bringing the power of energy to people and organizations by putting customers at the center of everything we do. We generate electricity and provide energy solutions and natural gas to millions of customers through our diverse portfolio of retail brands. A Fortune 500 company, operating in the United States and Canada, NRG delivers innovative solutions while advocating for competitive energy markets and customer choice, working towards a sustainable energy future. More information is available at Connect with NRG on Facebook, LinkedIn and follow us on Twitter @nrgenergy.

The Marketing Manager - Shared Services leads and manages a team of creative professionals who support the marketing initiatives for the Northeast portfolio of brands. This role is responsible for upholding brand standards, providing creative guidance, and reviewing all creative output to ensure alignment with brand direction and objectives. The ideal candidate has a keen eye for design, strong creative background, and a deep understanding of brand direction. 



Essential Duties/Responsibilities: 

  • Lead and manage the shared services team, including graphic designers, copywriters, email developer, and traffic manager. 

  • Review and approve all creative output to ensure alignment with brand guidelines and quality standards. 

  • Collaborate with internal and external teams to ensure brand consistency in messaging, design, and visual identity.  

  • Manage creative resources, including design tools, software, and assets, to support the creative’s needs. 

  • Contribute to the development of creative strategies that align with brand objectives. 

  • Provide creative input and direction for various projects and campaigns.  

  • Allocate shared services team members efficiently based on skill set, project demands, and priorities. 

  • Provide feedback and guidance to creative resources for continuous improvement.  

  • Foster collaboration between creative teams and other departments to support marketing and brand initiatives.  

  • Continuously assess the effectiveness of creative campaigns and make data-driven improvements. 

  • Stay updated on industry trends and best practices in design and creative marketing to keep the organization's materials fresh and innovative. 


Working Conditions: 

• Remote working environment. 
• Some overtime required as special projects arise. 
• Majority of work performed at a computer in a seated position. 


Minimum Requirements:  


  • Bachelor’s degree in marketing, design, communications, or related field. 

  • Proven experience in creative direction, brand management, and overseeing creative teams. 



Preferred Qualifications:  


  • 7+ years of experience in marketing or related position. 

  • Strong knowledge of design principles, visual communication, and branding. 

  • Excellent project management and leadership skills. 

  • Strong attention to detail and a critical eye for design. 

  • Exceptional communication and interpersonal skills. 

  • Proficiency in creative software and tools. 

  • Ability to work effectively in a collaborative, cross-functional environment. 

  • Flexible and adaptable; able to switch between different projects with ease. 

  • Self-starter who can work with minimal supervision. 


Additional Knowledge, Skills, and Abilities: 


  • Experience in Adobe Creative Suite, Figma, and related creative software. 

  • Energy industry or consumer products experience is preferred but not required. 


Physical Requirements: 



NRG Energy is committed to a drug and alcohol free workplace.  To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability

EEO is the Law Poster (The poster can be found at

Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Talent.