The overall objective of the department in which this position works is:

Effectively manage the combination of marketing and promotional activities involved in the process of moving Maui Jim Sunglasses through the trade to its ultimate purchase by the consumer.

The major function of the position is:

Manage and execute strategic marketing and sales initiatives as they relate to Strategic accounts. This position will work closely with the US Executive Marketing team to develop focused and effective marketing programs and execute these strategies from a 360-degree vantage point. This position will be responsible for project management, budget, and detailed execution of all Strategic Accounts programs.

• Develop, manage, and execute marketing programs and pieces which promote and grow Maui Jim Sunglasses within the Strategic Accounts business which includes Key Accounts and Golf accounts.

• Manage, develop, and implement strategic initiatives to drive sales of Strategic Accounts, working closely with sales managers for these areas.

• Gather all pertinent information via meetings or conference calls and effectively pulling together Marketing Plans and act as Project Manager to execute them in a timely fashion.

• Facilitate marketing support for incentives, merchandising campaigns and account facing communications to drive brand support, awareness, and sales growth.

• Serve as key liaison to Strategic Account Managers and Directors for communication flow to/from HQ. Expected to proactively seek out information and opportunities to share with field leaders while advocating for tools, information and support needed by strategic account teams to ensure success with account partners.

• Lead the development of comprehensive promotions for Strategic Accounts from inception to implementation.

• Work closely with Key Account Analysts to ensure data and insights are a focal point around incentives and promotions.

• Conduct market research to understand target audiences, competitor analysis, and industry trends.

• Collaborate with the Strategic Accounts sales teams on attending their annual account marketing planning meetings to review and present brand marketing opportunities.

• Manage opportunities to partner with Strategic Accounts to increase brand awareness in various applications (websites, publications, events, etc.). Oversee the providing of imagery and content to account partners to support these opportunities.

• Manage and evaluate budget for key areas of responsibility, track YTD progress of spend in comparison ROI and channel budgets.

• Review and approve cost/benefit analysis of each Strategic Account marketing promotion.

• Manage the responsibilities of the Strategic Account Marketing Specialist and Strategic Account Marketing Coordinator to ensure accurate and on-time project completion.

• Work effectively with in-house creative, visual merchandising, brand, and digital teams to ensure proper execution and on time delivery of all Strategic Accounts marketing projects and initiatives.

• Participate in cross-functional team meetings, actively contributing marketing expertise and perspective.

• Build and maintain relationships with key partners and vendors.

• Support Field Specialist team with the creation of marketing tools to promote various in-store activations and training events.

• Assist in a variety of other marketing functions as they present themselves.

Special Physical Requirements:

• Ability to communicate in a variety of business settings.

• Ability to utilize a PC or MAC.

• Willing to travel in North America on a limited basis, up to potentially 5% of time.

• Must have a valid passport.

Desired Education and Qualifications:

• Bachelor’s Degree and at least 5 years of corporate national marketing experience.

• Sales experience will be considered a benefit.

• Microsoft Word, Excel, and PowerPoint experience required.

• Adobe Photoshop and Adobe InDesign experience are a major plus.

Desired Skills:

• Strong understanding of marketing principles and best practices.

• Ability to adapt and learn quickly/self-motivated.

• Strong leadership and organizational skills.

• Effective collaboration and interpersonal skills, often working under pressure.

• Good time management, flexible, organized, detail oriented.

• Ability to work independently and as part of a team.

• Strategic thinker and analytical.

• Excellent communication skills, verbal and written.

• Ability to track results and distribute clearly to internal and external partners.

• Aloha Spirit and team player!