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Ecommerce Strategist

Maui Jim

Maui Jim

Peoria, IL, USA
Posted on Thursday, April 4, 2024

At Maui Jim, you can expect, a unique culture, a well-known brand, and the opportunity to grow with a company that has a great reputation. We offer an inclusive, collaborative and “high touch” work environment that values the members of our ‘Ohana. We work hard to develop our leaders who in turn develop their team members to reach their full potential, and we are committed to building a team that focuses on solid customer service.

If you would like to be part of an amazing adventure that is Maui Jim, check our current job openings and browse the site to learn more about our culture, benefits , and our Maui Jim 'Ohana! Aloha~

The Ecommerce Strategist will be support the overall efforts of the Ecommerce team to drive new customer acquisition and online revenue for one of the most-loved eyewear brands. In this role, you will work across functional areas of the team to develop, implement, and execute cross channel strategies to improve the overall customer experience and increase ecommerce revenue.

Responsibilities will range from project management, analysis, conversion rate optimization, and developing online customer journeys in a multi-channel environment with multiple internal and external stakeholders.

Collaborate with our channel managers within the ecommerce team as well as our brand marketing team and our global sales leadership teams to deliver the best customer experience possible while supporting revenue growth.

Essential Duties:

  • Conduct conversion rate optimization (CRO) efforts by analyzing website performance metrics, identifying areas for improvement, and implementing strategies to increase conversion rates.
  • Perform in-depth performance analysis of ecommerce initiatives, including website traffic, user engagement, conversion rates, and revenue generation, to identify trends, opportunities, and areas for optimization.
  • Lead customer journey optimization efforts by mapping out the customer journey across various touchpoints, identifying pain points, and implementing strategies to enhance the overall customer experience and drive conversions.
  • Collaborate with UX/UI stakeholders and developers to implement website enhancements and optimizations based on CRO findings and customer journey mapping.
  • Conduct A/B testing and multivariate testing to assess the effectiveness of different website elements, messaging strategies, and marketing campaigns in driving conversions and improving the user experience.
  • Develop and implement personalized marketing strategies and tactics based on customer segmentation, behavior analysis, and predictive modeling to increase customer retention and lifetime value.
  • Stay abreast of industry trends, best practices, and emerging technologies in ecommerce, digital marketing, and customer experience to inform strategic decision-making and drive innovation.
  • Provide regular updates, insights, and recommendations to key stakeholders, including senior management, regarding ecommerce performance, trends, and opportunities for growth.
  • Collaborate with cross-functional teams, including marketing, sales, product development, and customer service, to ensure alignment and integration of ecommerce strategies with overall business objectives.
  • Monitor and analyze competitive landscape and market trends to identify potential threats and opportunities and adjust ecommerce strategies accordingly.

Desired Qualifications

As a guide, indicated below is the preferred education and experience for this position:

  • Bachelors degree in Marketing, Business Administration, Computer Science or related field (or equivalent commercial experience)
  • Strong understanding of merchandising and sales

Skills preferred for this position:

  • Passionate about digital marketing and extending the brand experience to the digital consumer journey
  • Interested in continuous improvement
  • Project management and the ability to lead initiatives
  • The ability to build collaborative matrixed environments
  • The ability to communicate in a clear, concise and considerate fashion
  • Ability to research and develop strategies and plans related to performance marketing and customer acquisition
  • Focus and dedication to deliver projects on a consistent basis within a dynamic environment
  • The ability to understand technically complex ideas and concepts and their application to eCommerce and marketplace initiatives
  • The ability to lead vendors and consultants on individual and enterprise initiatives
  • The ability to manage large datasets in a high pressure environment
  • An active listener with excellent verbal, interpersonal and written communication skills
  • Excellent team player with the ability to apply innovative ideas and critical thinking to projects

Special Physical Requirements

  • Ability to sit for extended periods of time
  • Ability to utilize a PC
  • Travel as neede

Work Shift:

Special Language Requirement (If Applicable):