Job Overview

The Product Manager will have responsibility for the overall global marketing strategy for assigned Komatsu’s Electric Dump Truck models (730E - 960E). The position will require frequent global travel for value-chain meetings with our plant personnel, suppliers, regional subsidiaries, distributors, and end-use customers. Annual sales totaling approximately ~200-300 units, with primary markets including 1-Australia, 2- Chile, 3-North America. Successfully develop and execute marketing plans and strategies based on VOC & VOB. Motivate, encourage, and lead the business and product development teams to achieve product market fit of assigned products. Execute strategic initiatives to achieve BP financials and SLQDC goals.

Key Job Responsibilities

• Lead the Product Planning effort for assigned products, to develop and implement strategic product development plans at all stages of new product development, according to market indicators to ensure ongoing product suitability, competitiveness, and profitability.

• Maintain a pulse on market trends and competitive dynamics and overall positioning.

• Develop and execute go-to-market strategies utilizing Marketing best practices (4Ps)

• Provide high value technical sales support to global Komatsu regional sales teams, global accounts teams, and distributors through day-to-day sales and marketing activities, product training, customer visits, competitive comparisons, job studies, and presentation to achieve sales and profit objectives.

• Lead, coordinate, and execute new product introduction programs, including sales material, parts support strategy, advertising & promotion, competitive comparisons, training, and sales support.

• Develop annual global market analysis report and product action plans. Describing in detail the sales results, goals, profitability, global & regional market trends, competitors' actions, and priorities for prior and upcoming years.

• Conduct machine and customer surveys to determine customer needs, trends, opportunities, and competitive information. Develop appropriate action plans based on survey results.

• Act as chairman of assigned "Product Team". Coordinate activities of manufacturing, engineering, parts, and service engineering as they relate to marketing and meeting customer needs.

• Recommend changes, improvements, modifications, or deletions in assigned product or products, based on regular analysis of market trends and opportunities.

• Develop and maintain highly effective sales tools for in-house training, distributor, and customer presentations. To include brochures, specification sheets, product bulletins, marketing programs, communication plans and strategies video, trade shows, conventions, and Field Days.

• Coordinate preparation and maintenance of marketing & advertising materials for assigned products. To include trade advertising, direct mail, public relations, internet and promotional kits, trade shows, conventions, and Field Days.

• Lead, encourage, and professionally develop assigned staff of product marketing managers, marketing managers.

• Develop complimentary product knowledge and skills to be an effective member of the product management teams. (Enhances team capabilities through cross utilization).

Qualifications/Requirements

Required Skills

• University degree (BS, BA) in engineering or business required. Advanced degree (MBA) beneficial but not required.
• Experience preferred in sales or marketing within the construction/mining industry, equipment supplier, or dealer assignment beneficial but not required.
• 20-30% of Travel requirement

Preferred Skills

• Strong leadership skills supported by superior communication and presentation skills, including computer proficiency (MS Office, application tools as required)
• Strong ability to analyze complex technical situations, determine root cause, identify actions, and lead resolution and implementation.
• Highly organized and efficient time manager, especially relating to optimizing travel and customer/product visits.
• Knowledge and experience with the product development process, including new product development from concept to production.
• Demonstrated human relations skills to lead, direct, and motivate people.

Additional Information