Lead Product Manager - Journey Orchestration
Humana
Become a part of our caring community and help us put health first
Humana is building a smarter, more connected member experience—and journey orchestration is at the heart of that transformation. As Lead Product Manager – Journey Orchestration, you’ll own the roadmap for omnichannel journey capabilities and serve as an embedded expert within agile pods to accelerate campaign delivery and ensure feasibility.This role blends strategic ownership with hands-on execution, enabling personalized, timely, and compliant communications across digital and offline channels. You’ll partner closely with data science, engineering, and marketing teams to integrate personalization engines, orchestration platforms, and AI/ML models into scalable member journeys.
Role Responsibilities
Capability Ownership & Roadmap Development
Own the strategy, roadmap, and execution for journey orchestration capabilities across marketing and member communications
Translate business needs into scalable, future-ready solutions that support personalization, real-time decisioning, and multi-channel coordination
Guide platform architecture decisions and capability development in partnership with IT, enterprise architecture, and analytics teams
Drive platform governance, including audience management, rules configuration, and compliance alignment
Embedded Pod Support & Cross-Capability Coordination
Act as embedded support in agile pods, advising on journey feasibility, platform capabilities, and campaign execution
Partner with channel capability owners (email, print, telephonic) and personalization teams to ensure seamless messaging across touchpoints
Develop documentation, training materials, and change management plans to support adoption and scalability
AI Enablement & Optimization
Collaborate with data science and engineering teams to evaluate and operationalize AI/ML models for journey optimization, segmentation, and content selection
Monitor performance metrics and member engagement data to inform optimization strategies and experimentation efforts
Stay ahead of emerging trends in GenAI, predictive analytics, and intelligent automation
Deliver orchestrated member journeys that improve engagement, satisfaction, and health outcomes.
Enable marketing teams to activate data and insights through scalable orchestration tools.
Improve operational efficiency by automating and coordinating communications across channels.
Foster innovation in marketing operations by aligning technology capabilities with enterprise goals.
Use your skills to make an impact
Required Qualifications
Bachelor’s Degree in Marketing, Information Systems, Business, or a related field or relevant work experience
6+ years of experience in product management, marketing technology, or customer experience platforms
Strong understanding of journey orchestration tools, personalization engines, and audience segmentation
Experience with platforms such as Salesforce Marketing Cloud, Adobe Journey Optimizer, or similar orchestration tools
Proven ability to lead cross-functional teams and manage complex product roadmaps
Experience working in agile environments, ideally within a dual-hat or embedded pod model
Familiarity with marketing compliance standards (e.g., HIPAA, TCPA, CAN-SPAM)
Preferred Qualifications
Experience integrating personalization engines or NBA decisioning platforms (e.g., Adobe Real-Time CDP, in-house NBA)
Familiarity with consent and preference management frameworks
Familiarity with real-time decisioning, data integration, and marketing automation
Experience in healthcare, insurance, or other regulated industries
Certification in Product Management or Marketing Technology
Exposure to scaled agile frameworks (e.g., SAFe, LeSS)
Background in experimentation, A/B testing, or journey performance analytics
Interest in emerging technologies such as GenAI, intelligent automation, and adaptive content systems
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 10-22-2025
About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.