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Humana is evolving its marketing organization to better acquire and engage members through data-driven, technology-enabled, and personalized communications and the creative and content produced by the in-house agency team known as the Hive, is a vital part of this transformation.

As the Manager of the Copywriting Team, you will play a dual role as both a team leader and hands-on contributor of written marketing content for the Humana Inc. brand portfolio and customer lifecycle marketing (CLM) campaigns, across all media.

As the copy team leader, you will ensure effective resource management, alignment with organizational goals and brand standards, establish and demonstrate best practices to ensure consistent quality across all channels, identify opportunities for process efficiency, and support ongoing professional development for team members.

As a copywriter, this position demands a deep understanding of brand strategy, advanced writing skills, and business acumen to develop content that supports key marketing objectives. You will utilize data analysis to inform creative decisions and leverage GenAI technology to develop creative concepts and content personalization.

Key Responsibilities

• Lead, coach, and develop a team of copywriters, fostering creativity and professional growth

• Establish, implement and monitor writing and editorial best practices across all media

• Assign skills to projects and monitor progress to ensure timely delivery and quality standards

• Foster a collaborative creative culture, provide constructive critique and guidance to copywriters to elevate writing effectiveness and consumer engagement

• Review and approve copy concepts for brand consistency and alignment with strategic brief

• Translate objectives defined in a strategic brief into a broad range of compelling copy concepts for integrated marketing campaigns

• Collaborate with cross-functional teams to develop campaign concepts and messaging strategies for all media including email, web, direct mail, OOH, print, SMS, social, and video

• Leverage technology and GenAI to generate concepts, adapt creative controls, and accelerate content delivery

• Work in an agile flex model and capable of executing work at any stage of the creative development process

• Present creative work, articulating strategic rationale behind creative choices

• Integrate stakeholder feedback to advance creative solutions

• Manage multiple complex projects simultaneously while meeting deadlines and maintaining high-quality standards

• Stay informed on industry trends and best practices for advertising, digital marketing and copywriting

Success in this role will be measured by your ability to collaborate cross-functionally, elevate the work and deliver compelling, brand-aligned content that drives results, while fostering a culture of creativity, accountability, and continuous improvement

Use your skills to make an impact

Required Qualifications

• Bachelor’s degree in English, Marketing, Communications, or related field

• Portfolio must be submitted with application to be considered (i.e. link to website or PDF portfolio)

• 2+ years of management or supervisory experience

• 6+ years of professional copywriting experience in an agency environment

• Industry competitive portfolio that demonstrates advanced skills developing a broad range of creative concepts and powerful headlines against a strategic brief

• 3+ years of experience developing content for digital channels including email, web, and social media

• Proven ability to independently advance the creative development process, from low-fidelity prototyping concepts through final production, across a broad range of media

• Advanced communication skills and ability to deliver a persuasive creative presentation

• Proficiency with creative collaboration tools including Lucid and Figma

• Familiar with GenAI copy tools including Jasper and experience developing brand aware writing prompts

Preferred Qualifications

• Experience in healthcare, insurance or regulated industries

• Experience developing copy assets for content delivery platforms including Adobe AJO/AXP

• Experience with video storytelling and production process

• Experience with Agile methodologies and operating models

Additional Information

• Link to website or PDF portfolio must be submitted with application to be considered. Looking to see integrated campaigns and channel expertise and prefer case study formats that demonstrate work effectiveness.

• Agency located in Louisville, KY but qualified applicants will be considered for remote work

• Occasional travel may be required

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1

• Paid time off, holidays, volunteer time and jury duty pay

• Recognition pay

• 401(k) retirement savings plan with employer match

• Tuition assistance

• Scholarships for eligible dependents

• Parental and caregiver leave

• Employee charity matching program

• Network Resource Groups (NRGs)

• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$94,900 - $130,500 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 10-17-2025

About us

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.