Become a part of our caring community and help us put health first

Become a part of our caring community and help us put health first

Humana is building a marketing ecosystem that delivers personalized, timely, and coordinated experiences across the member journey. As Director, Orchestration & Optimization, you’ll lead the strategy and execution of how campaigns are sequenced, prioritized, and optimized across channels—ensuring the right message reaches the right member at the right time.

This role is ideal for a systems thinker and marketing strategist who thrives on solving complex coordination challenges and driving performance through precision and personalization.

Key Responsibilities

· Lead a team of high-performing marketing professionals, fostering a culture of collaboration, innovation and accountability.

· Develop and execute a comprehensive lifecycle marketing orchestration strategy that ensures campaigns are coordinated across channels, aligned with member needs, and support enterprise business goals.

· Govern campaign prioritization, timing, and delivery logic to optimize member relevance and minimize communication fatigue.

· Own the customer offer orchestration approach in partnership with Analytics and Finance, including offer valuation, segmentation, and channel delivery. Ensure

consistency of 1:1 offers across all touchpoints and enable Next Best Action strategy.

· Establish a channel management center of excellence, implementing standards and best practices that honor customer preferences and optimize channel usage to maximize engagement, customer LTV and minimize opt outs.

· Own and optimize channel health and performance by monitoring campaign effectiveness across owned channels, identify trends, and implement strategies to improve channel performance and member engagement.

· Lead a cross-functional community of practice focused on consistent and scalable journey design, including templates, personalization strategies, and prioritization aligned with member outcomes and key KPIs

· Facilitate best practices for customer journey mapping

· Partner with Operations to optimize and bundle strategic, regulatory, and vendor communications ensuring compliance and enhancing member experience

· Act as the lead user and internal expert on marketing automation platforms, including the capabilities roadmap and enabling digital-first, omni-channel campaign execution strategies

· Present orchestration strategies, performance insights, and optimization recommendations to senior leadership, shaping enterprise marketing planning and investment decisions

Impact

This role is essential to Humana’s ability to deliver coordinated, personalized member experiences at scale. Your leadership will help reduce friction, improve engagement, and ensure every communication adds value to the member journey.

Use your skills to make an impac

Use your skills to make an impact

Qualifications

Required

· Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field or equivalent years of required experience.

· 8+ years of experience in marketing operations, offer optimization, commercial strategy, or product management within healthcare or similarly regulated industries.

· 5+ years of strong leadership skills with demonstrated experience managing cross-functional teams and collaborating with internal and external stakeholders.

· Demonstrated expertise in orchestrating multi-channel offers and optimizing campaigns across digital and traditional platforms.

· Proven leadership in managing cross-functional teams and large-scale projects.

· Strong analytical and systems-thinking skills

· Deep understanding and practitioner of customer journey mapping, segmentation and personalization tactics

· Extensive experience leveraging marketing automation and business intelligence platforms to power behavior-based journeys (e.g., Adobe Experience Platform, Adobe Journey Optimizer, Pega)

· Excellent leadership, communication, and stakeholder management abilities

Preferred

· Master’s degree or MBA

· Experience in healthcare, insurance, or regulated industries

· Familiarity with orchestration platforms, decisioning engines, and marketing automation tools

· Experience with journey mapping, segmentation, and personalization strategies

· Knowledge of compliance and privacy standards (e.g., HIPAA, CAN-SPAM, CMS)

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
• Satellite, cellular and microwave connection can be used only if approved by leadership
• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1
• Paid time off, holidays, volunteer time and jury duty pay
• Recognition pay
• 401(k) retirement savings plan with employer match
• Tuition assistance
• Scholarships for eligible dependents
• Parental and caregiver leave
• Employee charity matching program
• Network Resource Groups (NRGs)
• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$168,000 - $231,000 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 09-18-2025

About us

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.