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Position Overview

Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United States—seniors and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through innovative technology and data-driven solutions.

Against that backdrop our marketing team is at a critical inflection point for the industry and for Humana. The Associate Vice President (AVP) of Acquisition Marketing will advance our approach to direct response marketing across our Insurance brands and product portfolio. This incumbent will combine proven business acumen, expertise and leadership in shaping a strategic approach to marketing for the business that is both visionary and adept at the details. The AVP will deeply understand the consumer decision journey for healthcare plan selection and key differentiators to develop breakthrough, compelling marketing that enables Humana to win in the marketplace. They will be directly responsible for the go-to-market strategy and execution across a broad suite of media channels, and accountable for generating significant leads to owned distribution channels efficiently.

A priority focus will be how to differentiate Humana’s insurance offering in the highly competitive marketplace, optimizing key levers such as brand differentiators, audience segmentation, messaging, creative execution channel strategy and marketing investment. Importantly, they will lead their team in deploying consumer-first, behavior-based journeys to deliver the right message in the right place at the right time leveraging a large-scale budget.

This position will reside within the Marketing Organization which is part of the broader Enterprise Growth team. They will extensively collaborate cross-functionally with the following marketing partners: Portfolio, Brand and Product Marketing, Media Effectiveness and Optimization, Consumer Insights and Analytics, Marketing Operations and Marketing Data and Technology. In addition, this role will partner very closely with multiple Enterprise Growth leadership teams such as Growth Strategy and Sales, and Insurance Segment business teams, as appropriate.

This leader will be a highly collaborative, strategic and results-oriented marketing professional with exceptional leadership, team building, collaboration, and partnership management skills.


Location: Washington, DC (preferred)/Louisville, KY /Chicago, IL/Boston, MA/ (other locations considered on a case-by-case basis)

Key Responsibilities

Strategy, execution and optimization of acquisition marketing campaigns that drive profitable growth across Insurance brands and product lines:

• Define and execute the enterprise acquisition go-to-market strategy for the Insurance business segment portfolio of brands and products.

• Leverage customer segmentation and targeting to ensure that acquisition efforts are focused and tailored to the most profitable growth strategies.

• Support efforts to build awareness and consideration of enterprise brands in the marketplace, including the call-to-action messaging approach for demonstrating proof points of differentiation for enterprise brands that drive customer motivation to act.

• Partner closely with the Brand, Product and Portfolio Management team on the integrated strategy and planning for Medicare sales seasons (AEP, OEP, SEP).

• Develop customer-first journeys, meeting customers where they are with the right message, at the right place and the right time, to deliver value at every touchpoint.

• Own the direct marketing test and learn agenda to continuously optimize marketing effectiveness and efficiency across media channels.

• Work closely and directly with key stakeholders to understand business segment and customer dynamics, performance goals and objectives, and business priorities in order to help achieve them.

• Help define and promote a better understanding of how brand and product communications work together to drive net growth and loyal customers.

• Work with marketing partners and agencies to guarantee consistency, on-brand creative, and standard methodologies across all channels, campaigns, and markets.

• Demonstrate strong people management skills to motivate and empower high performing teams that will deliver on business and customer objectives.

Use your skills to make an impact

Ideal Candidate Profile

• Leadership – ability to set overarching go-to-market approach for the business/customer segments, leading teams as well as influencing others.

• Strategic capacity – think big, think different; approach marketing from an outside in mentality with a critical eye that furthers our impact as a brand and company.

• Strong results orientation and proven ability to profitably deliver business outcomes that directly impact net growth (e.g., new sales, revenue).

• Ability to get things done, make data-driven decisions but not so reliant that has inability to move without it.

• Proven strategic marketing experience and strong creative acumen.

• Modern marketer who deeply understands integrated marketing, behavior-based journey design and marketing capabilities to enable 1:1 interactions with customers.

• Experience developing and optimizing campaigns across paid, owned and earned channels, inclusive of physical and digital touchpoints (inclusive of marketing, sales and service).

• Comfort level operating in a highly regulated industry, owning large budgets and/or P&L.

• Ability to build networks and strong business relationships; ability to engage many diverse stakeholders and SMEs and win their co-ownership in the outcome.

• Strong presence, collaborative style but willing to share POV.

• Authentic communication style as characterized by open, direct and inclusive approaches.

• Outstanding presentation skills – ability to exceptionally articulate concepts visually and verbally.

• Autonomous; self-starter. Ability to win in new circumstances (e.g., startup environment).

Qualifications

• A bachelor's degree required, master’s degree in business is highly desirable.

• 10-15+ years or more of increasing responsible experience as an Acquisition marketing strategy lead for a large brand that understands the size and scope of Humana.

• Proven track record of leading sizable, diverse teams and budgets.

• Passion for deeply understanding and leveraging data driven insights to inform strategy and decision-making.

• Experience bringing marketing best practices as well as marketing innovation into their company/teams.

• Deep multichannel marketing experience with strong digital and social acumen.

• Aptitude for integrated messaging/creative strategy and delivering campaigns that breakthrough in a highly competitive marketplace.

• Hands-on experience with marketing automation platforms (e.g., Adobe Experience Platform, Adobe Journey Optimizer).

• Financial Services or Healthcare marketing experience not required, but a plus.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$223,700 - $307,800 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

About Us

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.