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The VP, Creative & Content will lead the strategic vision and execution of creative and content development across all marketing initiatives, ensuring a best-in-class, insight-driven approach that enhances brand storytelling, consumer engagement, and business growth.

The VP, Creative & Content will ensure all creative and content initiatives align with the company’s brand strategy and business objectives while optimizing efficiency, scalability, and impact. This role requires a visionary leader who can elevate storytelling, drive innovation, and create compelling brand experiences that resonate across diverse audiences, platforms and channels. This executive will oversee a high-impact team of creative, content, and production experts, managing multiple direct reports.

Key Responsibilities

Creative & Brand Excellence

· Lead the creative vision and execution for all marketing and brand initiatives, ensuring a unified and compelling presence across all channels.

· Oversee brand storytelling, advertising, design, and campaign creative development to drive deep consumer engagement.

· Ensure all creative work aligns with brand identity, voice, and business objectives while fostering innovation.

· Guide the development of high-impact creative assets for integrated marketing campaigns, sponsorships, activations, and partnerships.

Content Strategy & Production

· Build a content studio to produce compelling and engaging content across digital, social, video, print, and experiential platforms.

· Develop and execute a comprehensive content strategy that drives consumer engagement, thought leadership, and brand affinity.

· Ensure seamless integration of content into omnichannel marketing efforts, optimizing storytelling for different audiences and platforms.

· Leverage insights and data to refine content strategies, measure impact, and optimize performance.

Agency Operations & Offshore Resources

· Lead agency operations and vendor management, ensuring seamless collaboration with external partners while optimizing efficiency.

· Oversee offshore creative and content production resources to scale high-quality execution while managing costs effectively.

· Implement processes and workflows that drive efficiency, quality control, and consistency across all creative and content initiatives.

Leadership & Cross-Functional Collaboration

· Directly manage and develop a team of three AVPs, fostering a culture of creativity, innovation, and operational excellence. · Partner with Brand, Growth, CLM, Design and Consumer Insights and others to ensure creative and content efforts align with overarching marketing strategies.

· Work closely with business unit leaders, executive stakeholders, and external agencies to bring brand and marketing initiatives to life.

· Establish a Creative & Content Center of Excellence that sets the standard for best practices, innovation, and efficiency in creative execution.

Performance & Innovation

· Leverage consumer insights, market research, and analytics to inform creative and content strategies.

· Implement performance measurement frameworks to assess creative effectiveness and optimize campaigns.

· Stay ahead of emerging trends in design, content, storytelling, and digital engagement, ensuring the company remains at the forefront of brand marketing.

· Drive the adoption of AI, automation, and MarTech solutions to enhance creative production and content personalization at scale.

Use your skills to make an impact

Qualifications

· 15+ years of creative leadership experience in brand marketing, advertising, content strategy, or related fields, preferably within healthcare, insurance, or regulated industries.

· Proven ability to lead high-performing creative, content, and production teams in a fast-paced, matrixed environment.

· Expertise in brand storytelling, advertising, design, and content production across digital, traditional, and experiential platforms.

· Strong leadership skills with experience managing large-scale agency relationships and offshore resources.

· Deep understanding of creative operations, production workflows, and content distribution strategies.

· Ability to balance big-picture brand vision with hands-on execution, ensuring both strategic alignment and creative excellence.

· A track record of driving innovation, testing new formats, and scaling content initiatives to meet evolving consumer behaviors.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40Application Deadline: 07-22-2025

About us

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.