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Greater Peoria, IL
Greater Peoria, IL

Senior Product Marketer



Marketing & Communications, Product
Posted on Thursday, July 4, 2024

Become a part of our caring community and help us put health first

Humana’s Group Medicare Marketing team is looking for an experienced and passionate Senior Product Marketer, Group Medicare Marketing Strategy to join working remote anywhere in the US. In this role, you will plan, develop and execute marketing strategies and campaigns to deepen broker, consultant and plan sponsor awareness of and engagement with Humana and its Group Medicare Advantage products and services, leveraging competitive intelligence. You will have two, primary areas of focus – supporting the development of strategic marketing plans and developing and activating high-visibility marketing strategies that engage stakeholders – particularly brokers, consultants and plan sponsors – with Humana’s products, services and strategies. Primary strategic activities includes: working with marketing leadership to assess the objectives of our business partners and developing accompanying research plans, and overseeing the development of marketing strategies that extend Humana’s Group Medicare brand among our key sales stakeholders.

As the Senior Product Marketer, you will work closely with your leader, Group Medicare Marketing team members, and internal business partners to provide trusted counsel on marketing strategy, target audience development and activation strategies and annual planning.

Key Role Functions

  • Understand broker/consultant and plan sponsor perceptions and needs, and lead the development of strategic initiatives and tools to fulfill those needs while building the Humana Group Medicare and enterprise brand

  • Create compelling and visually-appealing internal and external communications

  • Own and drive the competitive intelligence and research strategy for Group Medicare business

  • Support the development of marketing plans based on business partner objectives, including thought leadership

  • Develop, execute, and manage integrated marketing communication plans across digital marketing channels

  • Act as a liaison between internal partners and cross-functional marketing partners to develop and activate marketing plans and strategies in support of business priorities

  • Ensure the team budget is appropriately tracked and reported each month

  • Ensure marketing tactics are on-brand, consistent in voice and tonality, and optimized for search and user experience across channels including Humana owned, Social, SEM, Display, Email, Mobile, Video, offline, etc.

  • Create and manage the planning cycle, deliverables, and annual calendar

  • Deliver measurement strategies to accompany marketing activities and oversee to ensure execution; lead and manage effective reporting and related communications to the business

  • Manage external resources and vendors; collaborate cross-functionally and throughout the organization

To be successful in this role, you will need to be an action-oriented, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through. As a team player, you must be flexible, enthusiastic and demonstrate a willingness to learn.

Use your skills to make an impact

Required Qualifications

  • Bachelor’s degree

  • 5+ years of related marketing experience

  • Marketing experience with a demonstrated ability of managing and prioritize a diverse set of projects

  • A thorough understanding of business, marketing strategy, digital marketing, and product and content marketing

  • Outstanding, demonstrated project management skills

  • Strong, demonstrated skills developing successful finalist and other sales presentations

  • Strong, demonstrated strategic skills and consulting skills

  • Ability to influence, and collaborate in a cross-functional environment

  • Excellent communication skills, written and verbal; able to communicate at all levels of an organization

Preferred Qualifications

  • Master’s Degree of Business Administration

  • Experience with activating field-based marketing activities such as conferences or other events

  • Some sales or sales support experience – including the development of value proposition messaging, marketing plans and open enrollment deliverables

  • Prior marketing experience for a Fortune 500 company, healthcare

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

  • At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

  • Satellite, cellular and microwave connection can be used only if approved by leadership

  • Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

  • Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

  • Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

  • Health benefits effective day 1

  • Paid time off, holidays, volunteer time and jury duty pay

  • Recognition pay

  • 401(k) retirement savings plan with employer match

  • Tuition assistance

  • Scholarships for eligible dependents

  • Parental and caregiver leave

  • Employee charity matching program

  • Network Resource Groups (NRGs)

  • Career development opportunities

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.

Scheduled Weekly Hours


Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$84,600 - $116,300 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

About us

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.