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Greater Peoria, IL
Greater Peoria, IL

Senior CRM Marketing Professional



Marketing & Communications
Posted on Wednesday, July 3, 2024

Become a part of our caring community and help us put health first

Humana’s Marketing and Communications Organization is seeking a Senior CRM Marketing Professional to join the Medicaid Marketing and Communications team working remote nationwide. This role will support Humana’s growing Medicaid line of business. Medicaid is supplemental insurance and care options, typically for low-income individuals and families, as well as disabled people. Medicaid marketing is regulated by each state and this role will require you to learn the regulations that govern marketing efforts for each state we enter.

As the Senior CRM Marketing Professional, you will identify and communicate initiatives that enhance the positioning and offering of products and services to members. You will perform multiple analytic functions, such as modeling data management or reporting solutions. A large percentage of time in this role will be spent on preparing and opening new markets, building foundational knowledge of target market consumer profiles, product differentiators and developing customer value propositions to impact the customer onboarding journey and new market launches.

Key Role Functions

  • Pre-implementation marketing planning

  • Lead opening new markets and market launches

  • Represents marketing on all implementation calls

  • Support readiness review and P&Ps for each new market launch

  • Manage Dual Demos coordination

  • Support business development efforts via trade shows, brochures, sponsorship ads

  • Disaster communications, e.g., COVID-19, Hurricane/weather-related

  • Coordinate with digital team on new market launch web pages and marketing landing pages

Use your skills to make an impact

Required Qualifications

  • Bachelor's Degree or higher in Marketing, Advertising or a related communications field

  • 5+ years of experience with marketing and campaign management

  • Demonstrated ability to think strategically with consumer experience design thinking that will achieve business goals

  • Experience optimizing marketing activities by leveraging analytics, conducting tests, and applying insights to improve performance

  • Excellent planning and organizational skills; demonstrated ability to implement projects and meet deadlines

  • Strong business acumen skills, including comfort with financial metrics and Key Performance Indicators (KPIs)

  • Clear and concise presentation and written communication skills

  • Experience working with clients to deliver solutions that meet their needs

Preferred Qualifications

  • Demonstrated leadership ability

  • Knowledge of Medicaid, Medicare, healthcare, pharmacy and/or clinical concepts and conditions

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

  • At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

  • Satellite, cellular and microwave connection can be used only if approved by leadership

  • Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

  • Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

  • Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

  • Health benefits effective day 1

  • Paid time off, holidays, volunteer time and jury duty pay

  • Recognition pay

  • 401(k) retirement savings plan with employer match

  • Tuition assistance

  • Scholarships for eligible dependents

  • Parental and caregiver leave

  • Employee charity matching program

  • Network Resource Groups (NRGs)

  • Career development opportunities

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.

Scheduled Weekly Hours


Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$76,800 - $105,800 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

About us

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.