Greater opportunities to build the life you want
Greater Peoria, IL
Greater Peoria, IL

Director, Career Marketing



Marketing & Communications
Posted on Monday, July 1, 2024

Become a part of our caring community and help us put health first

Are you passionate about the Medicare population and would like the opportunity to provide your leadership experience to a team of dynamic and fast paced marketing managers? The Director, Career Marketing plans and organizes marketing and sales programs. Sets the vision and direction for the marketing teams, ensuring alignment with the career channel's goals and objectives. Ensures that marketing activities directly contribute to lead-generation and enrollment objectives. Decisions are typically related to resources, approach for projects and initiatives involving own departmental area. Requires cross departmental collaboration and conducts briefings and meetings; maintains frequent contact with other directors across the department.

The Director, Career Marketing will lead a team of Marketing Managers, providing value-based leadership, strategic and tactical guidance, and performance direction to ensure all lead-generation and enrollment goals are met and exceeded. This position will require you to travel 25%-50% of the time.

Responsibilities include:

  • Developing strategic marketing plans, which will assist in maintaining and increasing membership.
  • Conduct, attend, and manage marketing operations meeting(s) in order to provide development, teamwork, market strategies, training, etc.
  • Monitor marketing results, trends and overall performance to hold marketing executives accountable for achieving identified targets.
  • Collaborate across MarketPoint sales channels to execute strategy and deliver on growth objectives
  • Partner with Sales Operations team to develop growth strategy; including marketing & retention strategies, product design and provider partnerships/growth
  • Lead a team of 2 Managers and 30 indirect reports

Use your skills to make an impact

Required Qualifications

  • 3+ years of experience in marketing and go to market strategy for a large field sales organization, preferably in the health care or insurance industry
  • 2+ years of leadership experience, with the ability to inspire and motivate a team of marketing professionals
  • Must be able to travel 25%-50% of the itme
  • Excellent verbal and written communication skills
  • Outstanding analytical skills, and the ability to use data and insights to drive marketing decision-making and actions
  • Creative and innovative mindset with the ability to guide the development and execution of impactful and effective marketing campaigns and events
  • Proficiency in various marketing tools and platforms

Preferred Qualifications:

  • Bachelor’s Degree in marketing
  • Knowledge of Medicare Advantage market, products, regulations, and compliance standards

Additional Information

Work at Home Requirements

  • Must have the ability to provide a high speed DSL or cable modem for a home office (satellite and wireless internet service is NOT allowed for this role). Associates or contractors who live and work from home in the state of California will be provided payment for their internet expense.
  • A minimum standard speed for optimal performance of 25x10 (25mpbs download x 10mpbs upload) is required.
  • A dedicated space conducive to learning and keeping protected health information (PHI / HIPAA) of our members confidential. Your designated work location must be located away from other household distractions, including but not limited to ensuring that alternate caregiving arrangements are made for dependents or other members in the household.
  • As part of our hiring process for this opportunity, we will be using an exciting interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule. If you are selected for a first-round interview, you will receive an email correspondence (please be sure to check your spam or junk folders often to ensure communication isn’t missed) inviting you to participate in a HireVue interview. In this interview, you will listen to a set of interview questions over your phone, and you will provide recorded responses to each question. You should anticipate this interview to take about 15 to 30 minutes. Your recorded interview will be reviewed, and you will subsequently be informed if you will be moving forward to next round of interviews.

  • Alert: Humana values personal identity protection. Please be aware that applicants selected for leader review may be asked to provide a social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions to add the information into the application at Humana’s secure website.

Scheduled Weekly Hours


Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$120,900 - $166,200 per year

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

About us

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.