Senior Digital Marketing Analytics Professional
Become a part of our caring community and help us put health firstHumana's Primary Care Organization (PCO) is seeking a talented Senior Digital Marketing Analytics Professional to join working remote nationwide. As a Senior Digital Marketing Analytics Professional you will be an important part of the Digital Marketing team and vital to the success of the PCO. We’re looking for a customer-centric and innovative leader with a passion for all things digital who will act as an advocate for personalized experiences across the united digital experience.
What you’ll do
Reporting to the Director of Digital Marketing, this role is responsible for contributing to the agile development and implementation of digital communications that assist with lead generation, nurturing, and conversion. A key part of this role will be creating patient and agent-focused Salesforce Marketing Cloud email strategies. Using data and analytics, this person will identify opportunities and develop strategies and actions to improve email and journey marketing campaign performance, delivering growth and better experiences for our customers. Additional responsibilities include identifying e-mail communication opportunities by collaborating with key internal stakeholders and conducting A/B testing for further optimization. This role will work with internal and external agencies to develop e-marketing content and material and will influence the department’s overall digital strategy.
You’ll make an impact as you…
Develop email, SMS and direct mail journeys for prospective patients within different stages of the conversion funnel
Structure and deploy digital communication A/B testing
Collaborate with PCO IT and vendor partners to write business requirements and user stories
Act as a liaison between multidisciplinary teams to collaboratively delivery digital messaging in initiatives that are aligned with goals and business objectives
Create compelling and segmented audience experiences by translating customer personas to drive marketing objectives
Ensure all digital marketing is on-brand, consistent in voice and tonality
Analyze data and seek out additional funnel messaging opportunities in order to deliver the most business value
Assist with creation of leadership-level presentations and reports in order to give visibility to recent accomplishments and showcase results
You’ll sweep us off our feet if…
You have solid digital and technical marketing mastery, strategic thinking, and strong project management capabilities
You are an action-oriented, self-starter with strong organizational skills who is thorough and always follows-through
You enjoy working collaboratively with others and are flexible and enthusiastic
You provide trusted counsel on technical approach, content and design strategy and marketing direction, target audience development, and brand positioning
You can manage multiple projects from concept to completion, drive strategy and execution, and collaborate with PCO IT/Technology, cross-functional marketing teams, and senior-level leaders
You have superior planning skills and the ability to anticipate problems and develop a plan of action to prevent delays in projects and/or the department’s workflow
You understand the technical concept of communication platforms through final design and execution
You stay up to date with the latest platform technology enhancements, changes, community updates and digital competitive communications
Use your skills to make an impact
3+ years digital e-mail marketing experience
Minimum 1 year of experience gathering and documenting requirements (Salesforce Marketing Cloud, Adobe Campaign, Oracle Marketing Cloud/Eloqua, IBM Experience One (Unica), Monday.com, Genesys, and/or Adobe Experience Cloud)
Experience building, deploying, and testing responsive CRM email, push notifications marketing campaigns
Strong understanding of email, SMS/Text and mobile app messaging strategy and legal parameters for use
Experience managing list segmentation, cleansing and QA
Experience in preference center management and email subscriber list best practices
Proven track record of utilizing data analytics to identify performance trends and define business opportunities
Strong, demonstrated skills leading, influencing and collaborating with cross-functional teams
Strong, demonstrated project management skills
MBA or Master’s degree a plus
Salesforce Marketing Cloud certifications including Marketing Cloud Developer and Marketing Cloud Email Specialist
Experience in Salesforce Health Cloud
Implement complex coding (e.g. dynamic email content, AMPscript) and advanced automation journey logic based on the feature / project requirements
Past responsibilities in ownership of email subscriber audience list management and data hygiene
Participate in QA and reporting on email performance and customer data
Deep understanding, experience and ability to troubleshoot and resolve Mobile SDK, SFMC API or Automation triggered Email/Mobile Push Notifications issues
Direct mail production coordinated by journey deployment
Experience working in the healthcare industry
Prior Marketing Experience for a Fortune 500 company
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
401(k) retirement savings plan with employer match
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Scheduled Weekly Hours40
Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay decisions will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$76,800 - $105,800 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of BenefitsHumana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.