| POSITION TITLE: Admissions Counselor for Online and Hybrid Programs REPORTS TO: Dean of Enrollment Management POSITION SUMMARY: This position supports the recruitment, admission, and enrollment of non-traditional students in online and hybrid degree completion and certificate programs. The Admissions Counselor develops and implements recruitment strategies to attract prospective students, builds relationships with community organizations, employers, educational institutions, and other strategic partners, and identifies opportunities to expand enrollment within designated geographic territories and student populations. The position provides transcript assessment, early academic advising, and guidance on admission requirements and prior learning assessment to facilitate student enrollment and success. Additional responsibilities include supporting workforce grant reporting, coordinating with the Provost’s Office and faculty on prior learning assessment, managing online course enrollment and scheduling, and maintaining accurate student and program records. RECRUITMENT AND TERRITORY DEVELOPMENT - Develop and implement recruitment strategies to attract prospective students to online and hybrid degree completion and certificate programs.
- Manage assigned recruitment territories by identifying prospective student populations, assessing enrollment opportunities, and developing outreach plans to increase program awareness and enrollment.
- Establish and maintain relationships with community colleges, employers, workforce development agencies, community organizations, military and veteran-serving organizations, and other potential referral partners.
- Conduct outreach to prospective students through individual appointments, phone calls, email, virtual meetings, presentations, information sessions, recruitment events, and other appropriate engagement activities.
- Represent the institution and its online and hybrid programs at community events, college fairs, employer meetings, workforce development events, and other recruitment opportunities.
- Develop and maintain a pipeline of prospective students through consistent follow-up, inquiry management, personalized communication, and guidance throughout the admissions and enrollment process.
- Collaborate with Enrollment Management, academic departments, faculty, marketing, and other campus partners to develop targeted recruitment initiatives aligned with program needs and institutional enrollment goals.
- Identify emerging markets, employer partnerships, transfer pathways, and other opportunities to expand access to online and hybrid programs.
- Monitor recruitment activity, prospective student engagement, application progress, and enrollment outcomes within assigned territories; maintain accurate records in the institution’s student information system and prepare reports as requested.
- Evaluate recruitment strategies and territory performance to identify opportunities for improvement and recommend actions to strengthen enrollment and partnership development.
SUPERVISORY REQUIREMENTS: - Required to train and supervise student workers.
EDUCATION: Essential: Bachelor’s degree EXPERIENCE - Essential: Customer service experience.
- Desirable: Higher education admissions, student recruitment, enrollment management, territory development, community outreach, or partnership development experience.
- Desirable: Experience working with adult learners, transfer students, online learners, workforce development programs, or employer and community partnerships.
KNOWLEDGE, SKILLS, ABILITIES - Ability to develop and maintain productive relationships with prospective students, community partners, employers, and educational institutions.
- Ability to identify recruitment opportunities, develop territory outreach plans, and implement strategies to support enrollment goals.
- Strong interpersonal, presentation, networking, and relationship-building skills.
- Ability to manage a recruitment pipeline, maintain timely follow-up, and organize multiple recruitment activities and priorities.
- Ability to analyze recruitment and enrollment data to assess performance, identify trends, and inform outreach strategies.
- Ability to travel locally or regionally for recruitment activities and work flexible hours to accommodate prospective students and community partners, as needed.
WORKING CONDITIONS: While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear. Specific vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. Should have a valid driver’s license. The noise level in the work environment is usually quiet to moderate. WORK SCHEDULE: Normal workdays are Monday through Friday 8:00AM to 5:00PM, including one hour allocated for lunch. Schedule flexibility is necessary to handle student inquiries during non-business hours. SALARY: $50,000-$53,000 (This role is supported by grant funding. Continued employment is dependent on the renewal of grant funds and may conclude when funding ends).
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