Job Purpose
Are you a creative, strategic thinker looking to make an impact? We are looking for a highly organized and detail-oriented Event Consultant to lead the development of a comprehensive Rental and Used experiential marketing and internal communications strategy. In this role, you will be responsible for conceptualizing, planning, and executing innovative event marketing campaigns and developing a full communication plan and execution framework for the Marketing, CX, and Digital teams. This includes both internal and dealer-facing communications.

In Caterpillar Rental and Used (R&U), our mission is to support the Cat dealer network to deliver customer rental solutions and profitably grow dealer rental revenue, customers, and coverage. You will be part of a very rewarding endeavor to grow rental customers by providing platforms to engage with prospects, increase brand visibility, generate leads, and drive clear communication that supports organizational alignment and execution.

What You Will Do (Job Duties)

• Plan and execute marketing events—including trade shows, conferences, and promotional activations—to support brand visibility and customer engagement.

• Conduct market and competitive research to identify growth opportunities and inform event, sponsorship, and customer‑focused marketing strategies.

• Develop and manage internal and dealer-facing communications that ensure alignment with the overall R&U Marketing Strategy and drive operational execution.

• Build, distribute, and optimize communications using Populo, including audience segmentation, distribution list management, and workflow oversight.

• Create and implement innovative sponsorship activation plans and collaborate with the R&U social marketing lead to support social content strategy and execution.

• Lead the development, enhancement, and ongoing management of the self‑service promotional merchandise platform.

What You Have (Core Skills)

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

• Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.

• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

• Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

Top Candidates Will Also Have…

• Ability to translate complex marketing concepts into clear, audience‑appropriate communication for executives, stakeholders, and project teams.

• Strong communicator comfortable engaging internal and external audiences, with proven influence across peers, leaders, and customers.

• Highly organized and analytical, with strong project‑management skills and a track record of delivering work on time and within budget.

• Demonstrated ability to operate autonomously, manage ambiguity, and adapt quickly in fast‑paced, agile environments.

• Creative problem-solver skilled at developing non‑traditional solutions and designing communication plans that drive behavior change.

• Positive, collaborative team member known for resilience, flexibility, and the ability to shift seamlessly across projects.

Additional Information

• Travel Requirements: Up to 15%

• The primary location for this position is Peoria, IL.

• Domestic relocation assistance is not available.

• Sponsorship is not available.