Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Global Rental, Service & Marketing (GRSM) is a part of the Services, Distribution & Digital (SD&D) segment. GRSM is comprised of Global Rental & Used Equipment Services, Global Service and Global Marketing & Brand. A primary role of GRSM is to support and enhance Caterpillar’s dealer network, which is a competitive strength and the critical way in which we serve our customers.

We’re committed to our customers, who build a better world with our products, services and solutions. We understand and show the value of why they should always choose us. We’re exploring new ideas and opportunities – innovating to discover the breakthroughs necessary for tomorrow’s growth.

Through it all, we are one team– creating and delivering world-class components and solutions superior to the competition. Learn more about the Caterpillar Experience

Job Summary:

As a Digital Content Specialist, you are responsible to provide web content management consultation and governance support to ensure the implementation of enterprise web governance, brand, legal, information security and document retention standards within the content delivered for caterpillar.com. The overall goal is to maintain a well-organized, user-friendly web presence that contains relevant content that meets the needs of the user audience and meets the goals of the content owners.

Additional Info:

• This position is located in Peoria, IL.

• This position requires up to 10% of working time travel (domestic only).

• This posting will expire at 11:59pm CST on Friday, December 8th.

What You Will Do:

• Work with business unit partners to develop and maintain content for Caterpillar.com

• Implement best usage of taxonomy, content management techniques, and governance standards.

• Work directly with high visibility content supporting the Executive Office – Quarterly results, Annual Report, Sustainability report

• Consult with Digital Content Sr. Specialists in defining the web strategies and new web capabilities to meet the needs of the content owners/creators and user audiences. This may require some consultation with the content owner regarding the business needs and developing a solution that

• Maintain knowledge of functional technology of the authoring system or tools as they change with upgrades and new releases. Educate content authors on these new capabilities and the compliance with enterprise web governance.

What You Have:

• Bachelor’s degree, preferably in Marketing or Communications; or equivalent work experience

• Web content experience (content management, content development, taxonomy) preferably with Adobe Experience Manager (AEM)

• Experience consulting/ providing integrated marketing solutions for the enterprise

• Experience with high visibility and highly confidential content projects

Top Candidates will also have:

• Adobe Experience Manager, Forms Builder, and Google Analytics

• Experience implementing web governance standards

• Experience with WCAG AA 2.1 accessibility standards and best practices

• SEO and Marketing Campaign experience

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers

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EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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