Greater opportunities to build the life you want
Greater Peoria, IL
Greater Peoria, IL

Marketing and Sales Capability Consultant



Marketing & Communications, Sales & Business Development
Peoria, IL, USA
Posted on Thursday, September 14, 2023

Career Area:

Marketing / Sales / Product Support

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Caterpillar’s Construction Industries Services Division (CISD) is hiring a Marketing and Sales Capability Consultant in Peoria, IL! If you are looking for an opportunity to develop customer Service Solutions and be part of a team supporting all North American Caterpillar dealers, this could be a wonderful next step in your career.

Role Summary: To support a small team of North American Marketing Consultants and Product Specialists tasked with helping dealers expand their Hydraulics business, with a focus on Hose and Couplings. Assist in decisions and recommendations for strategic advantage and contribute to Sales to End Users (STU) for Caterpillar branded parts growth.

As a Marketing and Sales Capability Consultant, you will apply previous field experience and knowledge of process improvement methodologies to improve dealer business model formulation, marketing and sales capabilities, and overall customer experience. You will also be accountable for contributing to the identification, analysis, and recommended resolution of dealer sales channel opportunities.

Job Duties:

  • Advise dealers on marketing, sales and customer-related strategies, systems and processes.

  • Counsel dealers in developing increased human performance capability such as identifying performance gap solutions.

  • Advise on existing and potential customer experience issues and improvement measures such as recommending ways to enhance market coverage and customer experience through training, technology enabled and bundled solutions, channel expansion, etc.

  • Consult with dealers on process improvement methods and assist with process evaluation.

  • Oversee and promote programs that increase sales while achieving price realization and profit margins.

Skills Developed: Subject matter expertise and the ability to sell ideas; effective communication to resolve differences across product, industry, dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations; leadership to improve and execute processes.

Basic Qualifications:

  • College degree or equivalent marketing/product experience in lieu of a degree.

  • 4+ years of marketing, sales, product and/or field-based assignments in related industry.

  • Basic project management and data/metric interpretation skills.

  • Proficient utilizing Microsoft Excel.

  • Self-starter and team player.

  • Strong communication, presentation, and training skills.

Desired Qualifications:

  • Prior experience using Power BI dashboards to review and interpret data/metrics.

  • Broad business background and product or industry knowledge.

  • Demonstrated ability to build strong relationships with various stakeholders.

  • Demonstrated skills in influencing to persuade others regarding new customer focus strategies, innovative business models and expanded distribution methods.

How We Support You (Employee Benefits)

Our goal at Caterpillar is for you to have a rewarding career. We offer a total rewards package that provides day one benefits (medical, dental, vision, RX, and 401K) along with the potential of a yearly bonus. Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).

Your Work Shapes the World

At Caterpillar, we believe each person is unique and valued, and are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high-performing Caterpillar team that makes positive changes in the communities where we live and work.

Relocation is available for this position.Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

Not ready to apply? Submit your information to our Talent Network here.